17 Simple Ways to to Increase Sales
Thanks to factors like technology and social media, the sales industry is changing fast and companies are facing more competition than they have ever experienced before. You can’t afford to get left in the dust. But don’t panic. Utilize the following techniques to maximize your selling performance and increase both your sales numbers and revenue.
A prospect needs to understand, almost instantly, what your company does and what value you can offer the person. Before speaking, do some reflecting on your own. Write down what your company does best, what you do best, and why people need your products or service. Don’t panic if you can’t easily answer these questions. It just means you need to talk to others in your company so you have a better understanding of what’s going on.
Start out by writing down the goals for things you can directly control, such as the number of calls you want to make per day, how many proposals you seek every month, referral numbers, and more. Next, write down result-oriented goals such as the number of sales desired per month, the cost for each sale, profit margins, and more. Track both of these goal categories closely every day so that you stay organized and motivated to be productive.
Prospects usually only make purchases when they absolutely are in need of something. Your goal is to convince the prospect that he or she is in need of what you have to offer. Be creative, but don’t go overboard. Stick to focusing on reducing or eliminating the prospect’s pain points. Stress how your product will alleviate the person’s pain.
Simply put, you want to make your prospects feel like royalty. Not just on sales calls, but throughout the entire sales process. Sale or no sales, follow up with every prospect to show them that you care. Go above and beyond. If you do, you’ll be more likely to make a sale.
Never leave anything up to chance. You need to keep yourself organized and always aware of:
-who is being targeted
-why are they being targeted?
-what you will say to the prospect?
-why will you say it?
-what does the proposal consist of?
-when do you plan to ask for the sale?
If you struggle with any of these factors at all, go to a manager and review the criteria until you are confident that you’re completely aware of everything.
Not only must you ask questions that are tailor-made for the specific prospect, you must also then listen actively to what the person has to say. Be creative and caring in your questioning, and be concerned and enthusiastic when you listen to the response. The customer will be a lot more likely to buy your product if he or she can tell that you were actively listening and generally concerned about the person’s well-being.
You’re part of a team. Always keep this in mind and credit the team when something good happens. This will boost morale and build rapport amongst the team members. More morale and rapport equals more sales.
Even the best salespeople in the world have weaknesses. What separates them from the rest is their willingness to try to fix their weaknesses. Make a list of your weaknesses and write next to each of them what you plan to do to correct them. Imagine the number one salesperson in the world and compare yourself to this person ever day.
There are many factors when it comes to sales that you cannot control, but your attitude isn’t one of them. Remind yourself throughout the day to keep a positive attitude in which you’re prone to learning and bettering yourself, and also bettering the lives of your prospects. Be confident but not overly confident. If you consistently work to adjust your attitude, you can concisely make more sales.
Plan your schedule in advance every day in which your time is maximized with production. Set big sales goals for yourself and then set your time-frame accordingly. Keep in mind that if you increase your productivity by just 30 minutes every day, that adds up to and extra 3 weeks of productivity in a year.
Sure, a lot of salespeople don’t enjoy making them; however, cold calls to prospects can sometimes increase sales numbers. These are especially necessary when a product or service has just launched.
More and more people are depending on online review sources, such as Google Reviews and Yelp, to decide who they’re going to do business with. One of the ways a business can increase sales is to increase their number of positive online reviews. If you have a customer who you know has had a positive experience, don’t be shy and just ask the person if he or she would like to post a quick review online.
Use social media to your advantage, Not only can you build relationships with customers and clients, but you can advertise your business on any platform. Social media is also a great tool to get new leads.
Promotions, whether in sales or marketing, are a great tool to increase a company’s sales. Promotions should be held consistently. A few times a year is not good enough. Some clients will take the initiative and let their friends and family know about the promotions. This is an excellent way to increase company referral numbers.
Call to actions belong on more than just a landing page. Be sure that your company places a CTA on the company homepage to help get new prospects for the future. The CTA should stand out and be very clear and simple.
You need to work towards becoming absolutely fearless and this is a great way to do it. It’s pretty simple- just challenged yourself to sell to 100 prospects as fast as possible. This method is particularly effective for new salespeople that are not completely comfortable being on the phone. Fear will turn into production.
The best salespeople in the world are expert negotiators. Consider hiring a sales coach or consultant to help you out if you continue to struggle negotiating. Your main concern during the negotiation should be to find a solution that benefits both the prospect and your company. You need to:
Practice and implement these 17 techniques and solutions as often as you can. You will become a better salesperson and be much more likely to get sales. If you or your team’s sales numbers continue to struggle, consider hiring a sales coach or consultant that can provide guidance and direction.