Do you think cold calls don’t work? Think again. Here are twenty effective steps that will put you on the right track to turning your cold calls into eventual hot sales.
Many salespeople never live up to their potential because they fear possible rejection. You cannot afford to be one of these people. The first step to making effective cold calls is changing your attitude about them. If you go into your cold calls with a sense of dread or apathy, you’re never going to be in the right mindset to generate leads. Dealing with rejection is part of being a salesperson. It comes with the territory. Wear your rejection like a badge of honor. There’s simply nothing that prospects can do to hurt you. What’s the worst that can happen? Do they yell at you? Hang up their phones? Well, that’s completely fine. Move on to the next call.
Whether it’s a personal goal or a monthly quota, it’s best to have a numerical goal in mind during your cold calls so that you can stay motivated. Start out by determining how many cold calls you need to make per month and divide it up so that you have daily goals to reach.