The 10 Best Sales Books in Existence

It doesn’t matter whether you’re an avid reader or haven’t read a book since high school. It’s time to shorten your learning curve and study some sales books. There is no shortage of sales experts with books on different subjects. Each one will sharpen your skillset and improve your performance. As a result, you may be able to increase your sales revenue in the long-term.

There are thousands of sales books to choose from. That’s why the following list exists. These are the books that are most likely to benefit you. No matter what skill you’re lacking, these books will help you become the best salesperson you can be.

1) “Billions in the Bank”

By James Walsh

“Billions in the Bank” is more than a salesperson’s go-to resource. It’s also a book about creating financial stability and putting money in the bank. Or in blunter terms, getting rich. The title’s based on a simple concept. It’s that there are billions of dollars floating around you at all points in time. This means there are transactions that you can tap into. Why? So that decimal points and numbers go into your bank account. That’s where they belong, isn’t it?

The book tells the story of how James Walsh became one of the top salespeople in teh world. He went from selling cartons of cigarettes as a young man to making multi-millions in sales. Walsh has been a salesperson in almost every industry on the planet. He was able to keep building on his sales success. He’s now a well-respected entrepreneur and world-renowned public speaker. His story will do more than give you the best sales information possible. It will also inspire you to make the most of your life and career. The book’s scheduled to see a release worldwide in the second half of 2020. It’s already getting rave reviews.

2) “Inbound Selling: How to Change the Way You Sell to Match How People Buy”

By Brian Signorelli

This book explores the recent trends in inbound marketing. As you can imagine, a lot has changed thanks to technological innovations. The way that companies interact with prospects is much different than it used to be. Modern customers are more empowered than ever before. They rely less than they used to on the knowledge of salespeople. That is why this book is so important. It will help you understand how to tap into the mind of the modern prospect. Your selling strategies will never be the same after giving this a read.

The book is all but guaranteed to help you take your inbound sales to the next level. If you’re in need of step-by-step approaches, this is the right book for you. There’s also some great content about how to lead an inbound team. Bonus points: the book is very easy to read. It’s also quite fun.

3) ”The Challenger Sale: Taking Control of the Customer Conversation”

By Brent Adamson and Matthew Dixon

As you are well aware, every syllable in a conversation with a prospect matters. What do you think the most important part of a conversation is with a prospect? Is it about building friendship with the prospect? If that’s what you think, think again. This book asserts that salespeople should spend less of their time building friendships. Instead, they should spend more time on providing valuable insights.

The sales method in “Challenger Sale” is unique and fascinating to read. It will provide you with plenty of new ways of looking at prospecting and selling. If you’re feeling stuck in neutral, this might be the book for you. You can’t help but walk away with new techniques. These techniques will separate yourself from other salespeople.

4) “New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development”

By Mike Weinberg

This book is very unique. How so? Well, it’s less of a book and more of a guide. It will show you how to bring new business into your company on a consistent basis. Having trouble finding prospects? That will change after you read “New Sales.” You will also discover how to develop relationships and reach agreements. In fact, Mike Weinberg walks you through how to conduct agreements. He shows the reader how to make them beneficial to both parties.

The interesting and funny stories on their own make this book worth reading. Weinberg writes in an honest manner and isn’t afraid to speak the truth. The best part of his writing? It’s simple to understand. If you’re desperate to get new clients, this is the book you need to own.

5) “The Science of Selling: Proven Strategies to Make Your Pitch and Close the Deal”

By David Hoffeld

To say David Hoffeld’s book is unique would be the understatement of the millennium. Hoffeld uses a broad range of sources you might not expect to see in a sales book. Neuroscience. Economics. Behavioral psychology. These are three specific areas that serve as a basis for the book. Why? Because making sales is a science. If you don’t believe that’s the case, you will after reading this book.

It’s likely you’ll discover new ways to ask questions and get past objections. These two factors alone make this book worth buying. You can tell that Hoffeld did his homework while writing it. It’s filled with business studies and research. That research gets presented in an easy-to-understand manner. You’ll feel surprised with what those studies reveal. This book will change how you go about your sales process.

6) “The Sales Acceleration Formula: Using Data to go from $0 to $100 Million”

By Mark Roberge

What jumps out at you about the title of the book? for many people it’s the “$100 Million.” Any book that suggests a salesperson can make more money better deliver. This book does. And that’s a good thing. But it might not be as useful if you’re a newcomer to the world of sales. It’s geared more toward sales leaders who want to take their businesses to the next level. After all, who doesn’t want to put multi-millions of cash into their back pocket?

This book is so good that everyone in upper management at almost any company should read it. It doesn’t even matter what a company’s industry is. The stories in “Sales Acceleration Formula” are also fascinating to read. The book lives up to its name. It goes form 0 to 100 in the best way possible. You’ll walk away with knowledge about new formulas that get results fast.

7) “To Sell Is Human: The Surprising Truth About Moving Others”

By Daniel H. Pink

Let’s be realistic. Old-fashioned sales ideas and concepts hardly ever work. The world and business climate has changed so much in a short amount of time. That’s why this book is so important. Daniel H. Pink is able to inform readers about the modern sales game.

Pink’s strategies for success are unique and well thought out. Need more referrals? This is the book for you. Need to inspire your prospects? This is the book for you. In fact, Pink has a solution for almost every selling situation that exists.

8) “Secrets of Closing the Sale”

By Zig Ziglar

Are you in need of some new ways to close? This book will provide you with quite a few. In fact, it contains over 100 different closing techniques. If you’ve been struggling with closing, Zig Ziglar’s book is a must-buy.

But the book contains more than closing techniques. It actually features over 700 uniques questions that you can ask your prospects. Wait! There’s more. It also contains excerpts from many top salespeople in business today. They offer the reader plenty of fresh content. They also offer some much needed inspiration.

9) “Words That Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas”

By Richard Bayan

Richard Bayan’s book is, well, less of a book. Instead, it’s a manual. But don’t think that means it’s less important than a book. In some ways, it’s more important. This means that you might want to keep this book on top of your desk at work. That’s how informative Bayan’s writing is.

The book serves as a resource for the reader to know the right phrases to say to prospects. These phrases and terms will get their attention. They’ll also earn your respect. Next thing you know, you might be pocketing more sales revenue than ever before. Why? Because you’ll know how to make your product seem more desirable. Bayan’s book’s written in a simple manner. This allows the reader to learn new techniques at a fast pace.

10) “7L: The Seven Levels of Communication: Go From Relationships to Referrals”

By Michael J. Maher

Communication is a key component to getting sales. If you don’t believe that’s the case, you will after reading this book. Michael J. Maher begins the book by conveying how important solid introductions are. You’ve got to introduce yourself to a prospect in the right way. If you don’t, your odds of getting the sale go down the drain. Maher goes out of his way to inform the reader how to get referral after referral.

Keep in mind that this book’s written from a real estate sales perspective. But don’t let that stop you from reading it. The selling concepts in “7L” can get applied to any industry. The book is also easy to follow. Maher goes out of his way to provide a step-by-step guide on how to communicate to clients and prospects. If you’re in need of referrals, this is the book for you.